Roger Paniagua — Head of Creative

Sharp ideas.Sharper
execution.

Leading teams, shaping brands, and building creative systems that scale.

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Experience01

Years leading creative teams across LATAM and the U.S.

Impact02

Brands shaped through strategy, design, and creative direction.

Reach03

SV · US · ES · NL

Markets where my work has made an impact.

Disciplines

The full
creative spectrum.

Ten years building at the intersection of craft, strategy, and leadership. These are the disciplines I operate with — and the systems I've built around them.

Case Studies

Work that tells a story.

NEWBrand Communication2026

Elaniin Lands in L.A.

Directing the visual ecosystem behind Elaniin's expansion into the U.S. market.

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Case Studies

See all the work.

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Experience

A decade of building things.

Lead Graphic Designer

Elaniin · El Salvador · Hybrid

Current

Apr 2022 – Present · 4+ years · Full-time

Leading creative direction for one of El Salvador's most dynamic tech brands. Managing creative teams, overseeing all visual communication, and building the systems that allow great work to scale without losing quality.

Creative DirectionBrand StrategyTeam LeadershipVisual SystemsAI Image Direction

Education & Credentials