Made to inspire.
A curated selection of projects where strategy and craft came together. Maybe something here sparks your next idea.
DevWeek 26: Less Hype, More Doing
Creative direction of an AI event: AI-generated merch imagery and a website built with Claude Code, with a team behind every piece.
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Elaniin, an Identity Built to Last
A ground-up redesign of Elaniin's website, rebuilt with a lighter visual system and AI-directed photography.
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Elaniin Lands in L.A.
Directing the visual ecosystem behind Elaniin's expansion into the U.S. market.
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Blue Engine Launch Campaign
Making an internal operating framework feel like a movement: one blue, one balloon built from engine parts, one rule.
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Elaniin AI Brand System
Building the visual language of a new AI division, from identity to product ecosystem.
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bit/ab: Redefining a Tech Academy
From placeholder to brand system for a tech skills academy, launched at DevWeek 2023.
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Vertikal, a System Built to Grow
Full UX/UI redesign and design system for a software company scaling across three countries.
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